Kritika, an aspiring content creator, and Manav, a CA with creative side hustles, meet at a creator event in Chandigarh, sparking a viral "anti-friendship." As they rise to fame, Kritika struggles with self-doubt and brand backlash.

Anuj and Gauravi are two complete strangers, who hail from two completely different backgrounds, both economic and cultural. After his father's death, Anuj quits his studies to take care of his siblings and the family business. Years of hard work pays off, and he manages to build his own business empire. On the other hand, Gauravi grows up in a middle-class family, the one where education holds prime importance. An unexpected marriage arranged by both their families ties them together in a relationship under transactional situations. However, it doesn't take them long to fall in love with each other, when the rains decide to write their destiny.

Ye Hai Mohabbatein, based on a novel Custody by Manju Kapoor, showcases divorce, infertility, remarriage, mature love and deals with societal issues. It follows the story of Raman and Ishita who are connected by their common love for Raman's little daughter Ruhi. Ishita is a Tamilian whereas Raman is a Punjabi.